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Cloverdale Mall Super Kidz

Location

Cloverdale Mall

Date

2023

Role

Creative Direction | Lead Designer

Project type

Event Promotions

Working at

PosterOne

Company

Cloverdale Mall

Problem: Created o promote Cloverdale Malls annual Super Kidz summer activity event for the kids at the mall. The theme for this year was superheroes and the client wanted a way to brand and identify each activity station for kids to complete and win an item. Once each activity station was completed and kids had a full passport they would win a cape.

Solution: Each station had its own costumed mascot super kid that gave information about the station activities and the time for each station. Each kid received their own person passport with the super kid that matched each station, except the did not have a costume on. Once kids completed the activity station the would receive a sticker of the activity station mascot to cover over the version that was not in costume and transform them into their superhero alter ego.

Deliverables:
Photo Wall Backdrops
Table Wraps
Activity Station posters
Promo Flyers
Promo Posters
Passport/ Stickers
Social Media Promo Files

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