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Jungle TO: Boxing Wall Collage
Project Type
Wall Installation
Date
2023
Role
Creative Direction | Lead Designer
Location
Toronto
Working at
PosterOne
Company
Jungle: TO
The Problem:
The client wanted to create a wall mural for the new gym opening. The request was for it to be a focal point in the space that would stand out and be eye catching for when they would create their social media reels. They wanted it to be composed of old boxing posters.
The Solution:
While the original request was only for boxing posters, I decided that a more dynamic solution could be found. I used the old posters not as the focal point but the background texture and added active iconic shots of inaction fights as cutouts in the foreground with spotlights to add more energy to the room.